To celebrate life’s most loyal companion on Valentine’s Day, the Lincoln Road Business Improvement District (BID) has partnered with The Dog Bar and the Humane Society of Greater Miami to devise the ultimutt plan: spoil your precious pup while supporting dogs in need of a furever home.

From Monday, February 10 through Sunday, February 16, 2020 the Lincoln Road BID will host their first annual interactive Valentine’s Day installation titled “Unleash Your Love #onLincoln” in the Euclid Courtyard, adjacent to The Dog Bar at 1627 Euclid Avenue. On display from 9 a.m. – 10 p.m. Monday through Saturday, and 10 a.m. – 10 p.m. on Sunday, pet owners will be encouraged to drop off previously worn dog leashes, collars and harnesses at the Dog Bar in exchange for a 20% discount towards the purchase of a new pet accessory from The Dog Bar for use during the month of February. Donors will be able to see their donated items on display as they become part of the instagrammable installation. At the end of the month, all donated items and 10% of the proceeds from the Valentine’s Day activation sales will benefit the Humane Society of Greater Miami.